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Digital Analytics Platform Buyer’s Guide


Neil Patel

Digital marketing guru

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Digital marketing guru

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Digital marketing guru

There have been a lot of changes in the digital analytics vendor landscape over the past year. Large vendors are introducing new versions of their products, some products are being sunset, and new vendors have entered the market. As a result, it is always prudent to review your digital analytics tech stack.

The Digital Analytics Platform Buyer's Guide does just that by summarizing hundreds of conversations with customers and experts and deducing them into critical points to help you evaluate your next digital solution. The guide outlines the essential items to consider, including:

  • concrete examples of the types of functionality needed for today's complex digital experiences
  • practical questions that you can ask of digital analytics vendors to help you determine if they are a good fit for your organization

While there is no perfect digital analytics product, there often is a product that is best for your organization. Use the guide to help you find the solution that best fits your organization's needs.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.