Watch Now


Google UA is sunsetting! Migrate to GA4 or move to another solution?


Andrew Seipp

Director of Growth Marketing,

Hamed Kian

Analytics Manager,

Nik Friedman TeBockhorst

Vice President of Solutions,

Adam Greco

Product Evangelist, Amplitude



Mike Hilberts
Principal Solutions Consultant,Amplitude

Google is sunsetting its Universal Analytics products and advising its clients to migrate to GA4. However, migrating to GA4 isn’t as simple as flipping a switch; it means that UA customers will have to rebuild their digital analytics, essentially from scratch, and it can be as much work as moving to an entirely new analytics solution.

Should you migrate to GA4 or move to another solution?

In this webinar, we will address the major topics below:

  • Why is Google making the switch to GA4?
  • How is GA4 different from Google UA?
  • Google signals and first-party data
  • What can you do to prepare for and implement GA4?
  • Should you migrate to GA4 or move to another solution?

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.