Watch On-Demand

Webinar On-Demand

Goodbye, Google UA:
Analytics experts explain how your life will change after the mandatory GA4 migration

Hosted by leading analytics consultants:

Adam Greco

Product Evangelist @ Amplitude

Mike Hilberts

Principal Solutions Consultant @ Amplitude

Hamed Kian

Analytics Manager @

Nik Friedman TeBockhorst

Vice President of Solutions @

After getting thousands of questions from customers and partners about the UA sunsetting and GA4 migration, Amplitude teamed up with premier analytics consultancy,, to provide 30+ minutes of clear, concise, 100% unbiased information about this profound change.

Our expert panel holds nothing back, providing big-picture answers to nuanced tips and tricks.

It’s a 32-minute conversation (+ a live Q&A) with four analytics experts, answering the most asked questions about the upcoming forced GA4 migration.

  • You’ll learn the biggest, most consequential features UA users won’t have access to anymore in GA4
  • You’ll learn how GA4 integrates with the Google ecosystem
  • You’ll learn the UA “Reports” that survived the transition to GA4 — and those that you’ll just have to do without for the foreseeable future
  • You’ll learn why experts think GA is fundamentally shifting from an “easy-to-use” product to something far more complicated
  • You’ll learn the panel’s generally accepted best practices for migrating your Google Analytics

And so much more. Sign up to watch the conversation and live Q&A, completely free.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.