Evangelist at Amplitude
EDIT ME: Speaker2 Title token
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Traditionally, B2B marketers have been responsible for generating demand for products and services, but their responsibility ended once the prospect completed a form or began using the product or service. But in today’s competitive and increasingly digital landscape, demand generation isn’t enough. Customers' experience while using products and services is as essential to marketing as emails and landing pages. Leading brands recognize the need to bring marketing and product experience teams together to consider and optimise the true customer journey experience.
What you’ll learn:
In this session, Adam Greco, a digital marketing analytics veteran, shares his perspectives on the changes in B2B marketing and why he sees the need for marketing and digital product teams to increase collaboration to build optimal customer experiences.
Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.
In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.