Watch On-Demand

Webinar On-Demand

Martechopia London 2022: The Neverending Customer Experience


Adam Greco

Evangelist at Amplitude

EDIT ME: Speaker2 Name token

EDIT ME: Speaker2 Title token

EDIT ME: Speaker3 Name token

EDIT ME: Speaker3 Title token

Traditionally, B2B marketers have been responsible for generating demand for products and services, but their responsibility ended once the prospect completed a form or began using the product or service. But in today’s competitive and increasingly digital landscape, demand generation isn’t enough. Customers' experience while using products and services is as essential to marketing as emails and landing pages. Leading brands recognize the need to bring marketing and product experience teams together to consider and optimise the true customer journey experience.

What you’ll learn:

  • Why B2B marketers should work more with product teams
  • How marketers can rethink the customer experience and look at it more holistically

In this session, Adam Greco, a digital marketing analytics veteran, shares his perspectives on the changes in B2B marketing and why he sees the need for marketing and digital product teams to increase collaboration to build optimal customer experiences.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.