New to product intelligence? Think of it this way: The previous marker for product success was simply functionality... “It works”.
But with millions of products available today, it’s not enough for a product to just work. In today’s world, the products that win are the ones that create the best experiences for customers. Product Intelligence is what gets you there.
In this recording John Cutler Introduces Product Intelligence and discussed how to compete in a product led era.
In this recording John shares:
The landscape and marketplace changes driving (and requiring) the shift to product intelligence
How product intelligence differs from general business intelligence and analytics
The 3 capabilities of product intelligence: product analytics, customer data management, and behavioral targeting & experimentation
Real-world examples of organizations using product intelligence principles to delight customers, and create step changes in mid/long term business outcomes
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