John Cutler Introduces Product Intelligence

webinar hosts:

John Cutler


New to product intelligence? Think of it this way: The previous marker for product success was simply functionality... “It works”.

But with millions of products available today, it’s not enough for a product to just work. In today’s world, the products that win are the ones that create the best experiences for customers. Product Intelligence is what gets you there.

In this recording John Cutler Introduces Product Intelligence and discussed how to compete in a product led era.

In this recording John shares:

  • The landscape and marketplace changes driving (and requiring) the shift to product intelligence

  • How product intelligence differs from general business intelligence and analytics

  • The 3 capabilities of product intelligence: product analytics, customer data management, and behavioral targeting & experimentation

  • Real-world examples of organizations using product intelligence principles to delight customers, and create step changes in mid/long term business outcomes

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John Cutler Introduces Product Intelligence 
How to Compete in a Product Led Era
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About John Cutler 

John Cutler is a product evangelist and coach at Amplitude, and the author of The North Star Playbook. As a former UX researcher at AppFolio, a product manager at Zendesk,, AdKeeper and RichFX, a startup founder, and a product team coach, John’s perspective about the North Star Framework spans individual roles, domains, and products.