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ProductCon: Elena Verna


Elena Verna

Head of Growth, Amplitude

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Product-led growth is here to stay. It is not a question of 'If' you should do it, but rather 'When' and 'How'. Watch the keynote of Elena Verna, Amplitude's Head of Growth, at ProductCon London 2022. She breaks down what PLG is all about and debunks common myths.

Learn about:

  • The only way to build exponential growth is with Loops, not Funnels with examples from
  • Amplitude, Krisp, Miro, and SurveyMonkey -Growth model menu (product-led, marketing-led, sales-led)
  • Why the rise of PLG happened
  • It's not a question of 'IF' you should PLG, but rather 'WHEN'
  • Five laws of growth

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.