A TDWI Playbook
When organizations look to leverage data for better decision-making and optimal outcomes, teams need to be able to fully understand customer and product behaviors.
This is where democratization—making data and analytics tools accessible to a wider audience beyond data scientists or data analysts—comes into play.
By democratizing analytics, organizations can empower business users, managers, and other stakeholders to make data-driven decisions based on insights from customer experience data.
How does an organization move forward with democratization efforts? Download the playbook to understand:
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