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Webinar On-Demand

Expert Discussion on How Google Universal Analytics Sunsetting Impacts You


Andrew Seipp

Director of Growth Marketing @

Hamed Kian

Analytics Manager @

Adam Greco

Product Evangelist @ Amplitude

Nik Friedman TeBockhorst

Vice President of Solutions @

Customers and partners have important questions about UA sunsetting and GA4 forced migration. To help our customers and the broader digital analytics community, we’ve teamed up with to discuss how to navigate this significant change.

Topics will include:

  • Why did Google change to Google Analytics 4?
  • Should I migrate to GA4? What does that involve?
  • Is GA4 ready for prime time?
  • Should I be worried about Google’s privacy/legal issues in Europe? is a Marketing Technology and Marketing Analytics consultancy that supports businesses with analytics, marketing automation, customer data platforms, data piping, websites, A/B testing, and marketing operations. Deriving insights from these technical efforts, McGaw will also inform and execute growth strategies that routinely move the needle for clients.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.