We’ll dive into the principles of defining your North Star, setting your product strategy for great user engagement, and building a data-informed retention strategy.
Register once and attend as many sessions as you’d like.
If you attend them all, we’ll send you a free gift!
Product-led companies are winning in the digital era by rallying their teams around a Product North Star—the metric that connects the business outcomes they are trying to deliver to their day-to-day work.
In this session we'll share a practical framework for how to use business objectives and engagement models to determine your product's North Star.
Retention is critical for every product, whether you're at a Fortune 500 company or a 5-person startup. In this session we’ll share proven methods for building a data-informed retention strategy.
We’ll deep-dive into the importance of avoiding the “leaky bucket”, share key retention metrics, and give you a simple framework to help drive true growth by maximising customer lifetime value.
Keeping customers engaged is hard work. But if you can’t first engage your customers, you won’t be able to keep them around long enough to show them ads, get them to make a purchase, or upgrade from their free trial. And you definitely can’t retain them.
In this session we’ll break down new user activation and help you focus your product team to find new ways to deliver value to your users.