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Webinar recording
Competing in a Product-Led Era
WEBINAR HOST:
John Cutler
Amplitude
Iswara G.
Head of Product at Finaccel
Host 3 name
Digital marketing guru
John Cutler Introduces Product Intelligence
How to Compete in a Product Led Era
New to product intelligence? Think of it this way: The previous marker for product success was simply functionality… “It works”. But with millions of products available today, it’s not enough for a product to just work. In today’s world, the products that win are the ones that create the best experiences for customers. Product Intelligence is what gets you there.
In this session John discusses:
How to Compete in a Product Led Era
New to product intelligence? Think of it this way: The previous marker for product success was simply functionality… “It works”. But with millions of products available today, it’s not enough for a product to just work. In today’s world, the products that win are the ones that create the best experiences for customers. Product Intelligence is what gets you there.
In this session John discusses:
- The landscape and marketplace changes driving (and requiring) the shift to product intelligence
- How product intelligence differs from general business intelligence and analytics
- The 3 capabilities of product intelligence: product analytics, customer data management, and behavioral targeting & experimentation
- Real-world examples of organizations using product intelligence principles to delight customers, and create step changes in mid/long term business outcomes.