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Webinar recording

Competing in a Product-Led Era


John Cutler


Iswara G.

Head of Product at Finaccel

Host 3 name

Digital marketing guru

John Cutler Introduces Product Intelligence
How to Compete in a Product Led Era

New to product intelligence? Think of it this way: The previous marker for product success was simply functionality… “It works”. But with millions of products available today, it’s not enough for a product to just work. In today’s world, the products that win are the ones that create the best experiences for customers. Product Intelligence is what gets you there.

In this session John discusses:
  • The landscape and marketplace changes driving (and requiring) the shift to product intelligence
  • How product intelligence differs from general business intelligence and analytics
  • The 3 capabilities of product intelligence: product analytics, customer data management, and behavioral targeting & experimentation
  • Real-world examples of organizations using product intelligence principles to delight customers, and create step changes in mid/long term business outcomes.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.