Amplitude vs. Google Analytics 4

A detailed breakdown of capabilities, functionality, and customer experience

The sunsetting of Google Analytics (GA) Universal is forcing many organizations to ask:

Is Google Analytics giving us what we really need? Should we migrate to a new platform or move to Google’s updated version, GA4?

Either choice requires re-implementation work, making it an opportune time to seriously consider alternatives.

This guide breaks down the advantages of using Amplitude vs. GA4, answering two primary questions:

• What does Amplitude do that GA does not?
• What are key differences in basic functionality between Amplitude and GA4?

In each section, you’ll find links to videos narrated by our Product Evangelist, Adam Greco, that take you step-by-step through a sample analysis on each platform.