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Webinar On-Demand

Coffee Chat | Getting to the Center of the Onion: How to tie your primary metric to what matters most, revenue!


Host: Rachel Herrera

Professional Services at Amplitude

This Month's Guest: Ibrahim Bashir

VP of Product at Amplitude

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When your teams are building products for competitive markets and demanding customers, the right insights can make all the difference. Watch this month’s Coffee Chat webinar to learn how you help your whole organization make better decisions, take faster action—and deliver the kind of experiences that drive revenue, loyalty, and lifetime value.

We’ve invited Ibrahim Bashir, Amplitude's VP of Product, to join host Rachel Herrera on for this month's session, where we'll be discussing how to tie your primary metric to what matters most, revenue!

As a product owner, the inevitable question is, “What is your North Star/Primary/Key metric?”. Choosing one can be deceptively tricky because product metrics may not always map easily to revenue, leading to leadership uncertainty about how you’re driving business outcomes. For our June chat, Ibrahim will share his experiences building products at Box, Kindle, Twitter, and currently at Amplitude, serving as our VP of Product. We will discuss how you can peel back the onion to uncover the “right” and “wrong” way to think about this problem showcasing how your product moves the needle.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.