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Coffee Chat Webinar with Amplitude: Creating Your Product Analytics Data Language


Host: Rachel Herrera

Professional Services at Amplitude

This Month's Guest: Xin Cao

Enterprise Solutions Architect at Amplitude

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When your teams are building products for competitive markets and demanding customers, the right insights can make all the difference. Join us for our monthly Coffee Chat webinars to learn how you help your whole organization make better decisions, take faster action—and deliver the kind of experiences that drive revenue, loyalty, and lifetime value.

We’ve invited Amplitude's very own Xin Cao, an Enterprise Solutions Architect, to join host Rachel Herrera on March 17th for this month's session, where we'll be discussing how to create your company’s product analytics data language. All companies start their analytics journey with data, which comes in many forms and levels of complexity, leading to challenges in creating your team’s data language. It’s crucial to align how your data will be created, changed, and removed as your product grows. Xin has been helping our customers plan their data strategy since 2014 (!) and will be joining this Coffee Chat to share his tactics for writing your data language.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.