Download the Playbook to Mastering Customer Engagement

Increase engagement across your customer journey with this detailed guide.

Start building your customer engagement strategy today


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The average app loses almost its entire user base in just three months. That’s why having a strategy for engaging and activating customers early in the journey so critical.

In this session, Amplitude Product Manage Abbie Kouzmanoff and NBC Digital Director of Product Jay Khavani discuss:

  • The “three games” of customer engagement companies play—and which one you’re playing

  • The engagement ladder to get new users activated beyond the aha moment

  • Best practices on building the modern customer engagement stack

Start reading the playbook today and master your product’s customer engagement journey

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.