Watch On-Demand

Data Management for Product Analytics 101

webinar hosts:

Dana Levine

Product Manager, Amplitude

James Costa

Group Product Manager, TWG

Niko Stahl

Product Manager, mParticle

Product analytics enables the most innovative teams to know how customers use their products and know what to build next. The first step is understanding the role of data management. It is the foundation for being able to ask the right answers that drive outcomes.

In this 101, the experts from Amplitude, mParticle, and TWG will cover principles and best practices about access to the...

  • Right Data: Making data usable, accurate, and comprehensive

  • Right Places: Connecting across your product analytics and tech stack

  • Right People: Enabling data democracy while precisely controlling access

Attendees will get a first look at a new maturity model, industry research from Gartner, and new tools.

Join the data experts.

Learn principles and best practices to go from data deficient to data democracy.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.