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Data Privacy in Analytics


Joy Udom

Senior Legal Counsel, International at Amplitude

Mike Hilberts

Principal Solution Consultant at Amplitude

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Data Protection and Privacy Compliance are becoming more ubiquitous and gaining in importance. In recent years, legislation has reacted by introducing e.g. the GDPR, the UK Data Protection Law or the California Consumer Privacy Act and associated regulations (“CCPA”). European Regulators especially have been clear that they take data privacy of their citizens very seriously, as shown in the January 2022 ruling of the Austrian courts against a website that was using Google Analytics.

To learn more about the background of this ruling, why IP addresses and cookie identifier data are considered personal data and how analyzing data can be impacted, join our experts in the Data Privacy in Analytics webinar.

In this session you will learn:

  • What is considered Personal Data
  • How is it protected in the GDPR
  • How does it apply in Digital Analytics

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.