Download the Guide to Behavioral Cohorts

Learn how to find the most important user behaviors in your product with cohort analysis

Uncover the behaviors that lead to retention with cohort analysis


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There is no such thing as the average user.

Cohort analysis helps you understand the critical similarities and differences between users so you can make better decisions.

In this data-driven handbook, you will:

  • Gain an in-depth understanding of behavioral cohorting and the problems it solves

  • Learn how to apply cohorts to better understand your users

  • Access worksheets to help you understand which behaviors lead to retained and happy customers

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.