Demystifying Product Analytics

Webinar On-Demand


Hiten Shah

Co-Founder, FYI, Crazy Egg, and KISSmetrics

Abbie Kouzmanoff

Host 2 Title

Abbie Kouzmanoff

Product Manager, Amplitude

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Join us for an in-depth discussion with Hiten Shah & Abbie Kouzmanoff about product analytics.

What is product analytics exactly and how does it differ from other types of analytics? Once you have access to analytics about your product, where do you start? What metrics do you track?

We’re all familiar with “analytics” in many different forms and we probably use some form of analytics daily in our jobs. Product analytics is a newer player in the game and it’s one form of analysis that product development and marketing teams cannot afford to ignore.

Drawing on his personal experience building several SaaS products, Hiten Shah shares case studies of how he’s helped product teams adopt product analytics into their workflow and roadmap prioritization process.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.