Digital Optimization: A New Strategy and System for Growth

To grow and thrive, every business, whether digitally native or not, needs a new unified strategy and system to continuously innovate and grow. Companies must understand digital products and customer journeys, not just individual channels. Customer experience must be evaluated through behaviors and outcomes, going beyond the surface level to consider the downstream impact on loyalty and revenue. And infrastructure, data management, analytics, and adaptive experiences can no longer live in silos.

In the world gone digital, now it’s time for Digital Optimization.

Access the new “Big Idea” paper on Digital Optimization by Constellation Research to learn:

• A new operational model and technology blueprint used by digital leaders

• A new approach that enables the design, deployment, and continuous optimization of digital products and customer experiences

• Technology requirements for a unified, best-in-class system for data, analytics, personalization, and collaboration

The Authors

Nicole France, Vice President and Principal Analyst
Nicole leads research and advisory practices on next-generation customer experience. Prior to Constellation, she spent nine years as a Gartner analyst and time with leading technology brands.

Liz Miller, Vice President and Principal Analyst
Liz leads the CMO practice, equipping marketing leaders with insight into how to effectively transform business models to stay competitive in the shifting digital landscape. Liz has worked with marketing leaders for 27 years.

About Constellation Research
Constellation Research is a technology research and advisory firm based in Silicon Valley delivering strategic guidance to companies seeking to transform their businesses through the early adoption of exponential technologies. Their mission is to conduct research on exponential technologies, identify and validate trends, and empower our clients to succeed in the digital economy.