Product @ Amplitude
Global Director, Product Data & Insights @ Anheuser-Busch InBev
Digital marketing guru
Join us as Amplitude PM Abbie Kouzmanoff and Krystal Lau, Global Director, Product Data & Insights at Anheuser-Busch InBev, discuss building a data culture and how new tools in Amplitude can help.
Abbie will talk through Event Explorer and Breadcumbs and how they make it easy to find the right data to answer any question and share insights without an extra step.
We will then turn the conversation to Krystal to learn how she’s helped her global organization become more data literate and more autonomous in the process.
Event Explorer identifies the data you need to answer your question by having you show Amplitude flow in your product you want to analyze. You get full transparency into which events are tied to which actions and what properties are attached to them. You'll never have to go digging for a data dictionary or bug a team member about which event to use.
Breadcrumbs makes it so that sharing is not an extra step, it's built right into your flow. Bookmark your chart, add a short note, and Amplitude does the rest to put your entire analysis in an easy-to-follow and interactive format. Now you'll never have to try and retrace your steps and your teammates will know exactly how you reached your conclusion.
Event Explorer and Breadcrumbs Discussion + Demo
Interview with Krystal Lau of AB Inbev
Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.
In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.