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Hear how the QSR reimagined the impossible to drive loyalty and revenue

Thursday, April 22, 10:00 AM PST

Personalization In the Marketplace: A Deep Dive on Six Restaurants


Peter Klayman

Director - Business Strategy @ Bottle Rocket

Tim Duncan

Product Growth Lead @ Bottle Rocket

Dan Stephen

Partnerships @ Amplitude

Are you curious about how some leading restaurant brands are leveraging personalization in their digital channels to serve their customers?

There is a huge difference between a casual customer, that considers a restaurant brand when convenient, and a brand loyalist. But how do you drive brand loyalty? One of the best ways to drive loyalty is to build a more personalized relationship with a customer using digital channels. This can range from web to social to app, and all of these experiences have a very limited time horizon to have an impact before potential loyalists churn. Specifically, what are restaurant brands doing to build stronger relationships with customers within the first 15 days? This welcoming and onboarding period is a make-or-break moment and a strong predictor of long-term digital engagement.

Over the course of the last three weeks, our team of experts set out to personally experience six national brands in a variety of channels. And we’re bringing all of our insight directly to you. We’ve done all of the legwork and have prepared a snapshot of each brand and how they stack up to the competition. We’ll highlight real-world examples of personalization across some of the best brands in the industry. We’ll review best practices, key things to avoid, and some actionable ways to improve personalization in your channels each and every day.

In addition to the restaurant review, we’ll also share our personalization maturity curve, the various levels of personalization, and why personalization is important for today’s restaurant brands.

You won’t want to miss this unique deep dive on all things personalization!

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.