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The Future of Financial Services: Data-Driven Strategies for Industry Leaders


Neil Patel

Digital marketing guru

Host 2 name

Digital marketing guru

Host 3 name

Digital marketing guru

Financial services organizations are facing a crucial moment. Niche financial categories like peer-to-peer payments have been completely disrupted by nimble SaaS entrants. FinTech startups are capturing the attention and bank accounts of a younger, more discerning audience.

As millennials and Gen Z become the next primary financial consumers, current industry leaders must quickly adopt a new marketplace strategy. The competition is gaining momentum through highly personalized digital experiences, all thanks to behavioral analytics.

How can financial services leaders chart a new course? In this e-book, you’ll learn about:

  • Industry challenges and trends caused by digital transformation and consumer preferences
  • The importance of first-party data, behavioral analytics, and a product-led approach
  • How behavioral data drives personalization across the entire customer lifecycle
  • Tactics and strategies being used by the most successful disruptors in the segment

Get your copy today to learn how behavioral data can unify your entire organization.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.