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New research from Gartner reveals how to enable experimentation at scale

How to Accelerate Innovation with Experimentation


Neil Patel

Digital marketing guru

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Digital marketing guru

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Digital marketing guru

Delivering the best experience faster than competitors is how leading products create a moat around their business and their customers. In today’s world, the pace of innovation required is more demanding than ever before.

According to Gartner, “By 2023, application organizations that take an outside-in, customer-driven approach to innovation will deliver 50% more business value than those that take a traditional inside-out, IT-centric approach.”*

This new report from Gartner, Inspire Customer-Centric Experimentation to Kick-Start Application Innovation includes:

  • A framework for inspiring innovation and continuous change.

  • Methods to overcome fear of risks and failure within organizations.

It’s a quick read with some great insights about how to prepare your organization with a focus on experimentation.

* Gartner, Inspire Customer-Centric Experimentation to Kick-Start Application Innovation, Jan 2021

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.