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New research from Gartner reveals four best practices

New Gartner Report

How to Enable Self-Service Analytics


Neil Patel

Digital marketing guru

Host 2 name

Digital marketing guru

Host 3 name

Digital marketing guru

Self-service analytics models offer the power to help companies perfect their products and make better decisions by putting actionable data into the hands of teams who need it most. But implementing a self-service model isn’t always easy.

According to Gartner, “As analytics tools become increasingly easy to use, without the right organizational and process changes, as well as the right resources, self-service initiatives often overwhelm users or descend into chaos.”

This new report from Gartner, How to Enable Self-Service Analytics, offers:

  • Four best practices consistently leveraged by organizations that are able to build and sustain self-service analytics initiatives

  • Challenges, recommendations and strategic planning assumptions

2 Gartner, How to Enable Self-Service Analytics, 9 Sept 2019.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.