Define Your North Star

Register for the April 14 session covering the North Star Framework.

Wednesday, April 14, 10AM CET / 4PM SGT

Growth Webinar Series: Define Your North Star


Nate Franklin

Product Marketing, Amplitude

Sam Ottavi

Customer Success Manager, Amplitude

Host 3 name

job title, company

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, Amplitude's product experts will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

April 14: Define Your North Star
April 21: Optimize for Retention
April 28: Build for Product-Led Growth

In this first session, attendees will learn:

  • Definition of the North Star Metric and how it drives growth

  • How to determine your product's North Star

  • Case studies and best practices to start building your North Star

If you can't join, no problem! Register and we'll make sure you receive the webinar recording.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.