Define Your North Star
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Webinar On-Demand
Growth Webinar Series: Define Your North Star
WEBINAR HOSTS:
Nate Franklin
Product Marketing, Amplitude
Sam Ottavi
Customer Success Manager, Amplitude
Host 3 name
job title, company
Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.
In this three-part webinar series, Amplitude's product experts will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.
April 14: Define Your North Star
April 21: Optimize for Retention
April 28: Build for Product-Led Growth
In the recording of this first session, you will learn:
- Definition of North Star metric
- How to define your North Star metric
- Case studies and best practices to start building your North Star