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Product Marketing, Amplitude
Customer Success Manager, Amplitude
job title, company
Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.
In this three-part webinar series, Amplitude's product experts will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.
April 14: Define Your North Star
April 21: Optimize for Retention
April 28: Build for Product-Led Growth
In the recording of this first session, you will learn:
Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.
In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.