Define Your North Star

Register to watch the recording of this webinar.

Webinar On-Demand

Growth Webinar Series: Define Your North Star


Nate Franklin

Product Marketing, Amplitude

Sam Ottavi

Customer Success Manager, Amplitude

Host 3 name

job title, company

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, Amplitude's product experts will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

April 14: Define Your North Star
April 21: Optimize for Retention
April 28: Build for Product-Led Growth

In the recording of this first session, you will learn:

  • Definition of North Star metric
  • How to define your North Star metric
  • Case studies and best practices to start building your North Star
We hope you'll enjoy the recording!

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.