Optimize for Retention

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's best products optimize for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part product-led growth webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

• Watch On Demand: North Star Framework & OKRs
• Watch On Demand: Build for Product-Led Growth

In this second session, attendees will learn:

• Why focusing on retention helps you avoid the "leaky bucket"
• How to determine the right retention model for your product
• How to see what behaviors are driving desired outcomes, such as engagement and retention