Growth Webinar Series: Optimize for Retention

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, Amplitude's product experts will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

April 14: Define Your North Star
April 21: Optimize for Retention
April 28: Build for Product-Led Growth

In the recording of this second session, you will learn:

• Proven methods for building a data-informed retention strategy

• How focusing on retention helps you avoid the 'leaky bucket'

• Simple framework to help drive growth by maximising customer lifetime value

We hope you'll enjoy the recording!