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How 3 Product Teams Found Their North Star Metric


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Originally Recorded Fed. 11, 2020

In the world of product, there are many tools and frameworks that help teams manage day-to-day work. Often missing, though, is meaningful alignment on product strategy, key bets, and assumptions.

That’s where the North Star Framework comes into play. By identifying a single, meaningful metric and a handful of contributing inputs, product teams can connect “the work” to their product strategy, and their strategy to long-term business results and customer value.

In this webinar, product leaders from GrowthHackers, Yesware, and LogMeIn joined John Cutler, author of Amplitude’s North Star Playbook, for a lively discussion about identifying and evolving North Star Metrics, product strategy, and organizational change.

This webinar covers real-world stories about:

  • Why the panelist tried this framework in the first place

  • Picking your first North Star Metric

  • Making the North Star Metric stick across the organization

  • When and how to iterate on your North Star

  • Traps, tips, and tweaks

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.