Watch this on-demand webinar

Webinar On-Demand

Product Analytics for Dummies: An introduction to Product Analytics


Jan van Zwet

Marketing Manager EMEA, Amplitude

Rachel Bethany

Head of APAC Customer Success, Amplitude

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Amplitude worked with Wiley Books to create a Product Analytics for Dummies book. An easy-to-understand resource on using digital product analytics to build better product experiences for your customers. We have now turned this book into a webinar!

Join Rachel Bethany, Manager of Amplitude's APAC Customer Success team, to discover the important role digital product analytics plays in getting closer to your customers and ultimately delivering better experiences. Amplitude’s Marketing Manager for EMEA, Jan van Zwet, will be there to answer all questions you might have on your mission of building a better product.

Attendees will walk away with:

  • An introduction to digital product analytics
  • Why digital product analytics is imperative to growth in today’s digital-first world
  • Advice from teams solving business problems through real-time customer insights

We hope you enjoy the talk!

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.