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The second session in our Keep Calm, Product On series

Webinar On-Demand

Asking the Right Questions


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Many product teams find themselves working remote, being asked to do more with less, and are completely exhausted from back-to-back Zoom meetings. They’re spending time on questions that go beyond monitoring KPIs seems out of the question. Finding resources to help dig into what’s driving customer milestones for activation and engagement? That seems impossible.

In this session, Mike Ottavi-Brannon from the Amplitude Product Team joined by Noah Rosenberg, Chief Digital Advisor at World Wide Technology discuss how milestones can help you ask the right questions about your product experience. They cover:

  • How to identify milestones

  • How to consistently track milestones as KPIs

  • How to understand the impact milestones have on users’ behavior

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.