Watch the on-demand recording

The third session in our Keep Calm, Product On series

Webinar On-Demand

Getting Clean Consistent Data


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So you just shipped a new feature and you’re eager to see how it (hopefully) moved the needle on user engagement. But when you go to do the analysis you realize you’re not sure which events to select, whether the names are the same across platforms, or if the new feature is even tracked yet. We’ve all been there. Planning instrumentation is often the last thing on our minds when we’re trying to get a release out the door.

Tune in to this discussion about how a little bit of planning can make a huge difference in your data quality and consistency.

Dana Levine from the Amplitude product team was joined by Sara Land, Product Analyst at Fanduel, to discuss how to work with engineering to get better instrumentation. They covered:

  • How to plan your data schema and what happens if you don’t

  • How to use the tools in Amplitude to make planning easy

  • Tips for involving engineering

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.