Watch the On-demand Recording

An in-depth discussion with Le Monde Product Manager, Nicolas Guillaume, about how to thrive in today’s disrupted media markets.

Webinar On-Demand

Thriving in Media


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There’s no denying that media industries have changed over the last few decades, and they will undoubtedly continue to do so as new content channels emerge and disruptive technology enters the market. So how can you set up your product organization to adapt quickly and outpace changes across the media industry?

Le Monde Product Manager, Nicolas Guillaume, shares how their business has adapted to be more data-driven and collaborative, allowing them to quickly make changes to their marketing and editorial strategy as Covid-19 disrupted the world.

Nicolas talks about Le Monde’s journey, including:

  • How they track and understand user behavior throughout their subscription flow

  • How they use behavioral data to compare new subscribers (during the pandemic) to their existing subscription base, impacting their retention strategy

  • How they are set up to quickly impact retention and improve churn rates

  • How they promote a data culture across the organization

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.