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Defining Your North Star Inputs & Flywheels


John Cutler

Product Evangelist at Amplitude

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So you’ve figured out an inspiring North Star Metric. Your team is excited. But by design, a good North Star Metric is not immediately actionable. To operationalize the framework, it will be necessary to align on a set of key North Star Inputs.

While well-defined inputs are an essential part of the North Star Framework, they are often overlooked. During this session, John Cutler, co-author of the North Star Playbook, will share a foundation to pick the right inputs across varying use cases and explore the importance of testing a flywheel hypothesis.

As part of this deep dive, we will cover how to:

  • Operationalize the North Star Framework with inputs
  • Brainstorm and select inputs across a variety of use-cases
  • Incorporate flywheels as an overlay to your inputs for a richer understanding of your strategy

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.