North Star Statement Exercise

No matter which framework you use, discovering your north star statement is an invaluable exercise. Don't fall into the trap of jumping straight to metrics or trying to replicate other companies—instead, use this North Star Statement Exercise to explore your own ideas, beliefs, and assumptions about your product.

With this exercise, you and your team will be able to:

• Brainstorm your north star, inputs, opportunities, and interventions
• Walk through step-by-step prompts that lead you to a full statement
• Narrow your statement to capture your current strategy and tactics
• Think through potential measurement options for each step

Creating and refining a north star statement is a product management superpower—make sure to get yours right with this exercise.