Download the North Star Statement Exercise

Walk through step-by-step prompts to get your statement right.

North Star Statement Exercise


Neil Patel

Digital marketing guru

Host 2 name

Digital marketing guru

Host 3 name

Digital marketing guru

North Star Statement Exercise

No matter which framework you use, discovering your north star statement is an invaluable exercise. Don't fall into the trap of jumping straight to metrics or trying to replicate other companies—instead, use this North Star Statement Exercise to explore your own ideas, beliefs, and assumptions about your product.

With this exercise, you and your team will be able to:

  • Brainstorm your north star, inputs, opportunities, and interventions
  • Walk through step-by-step prompts that lead you to a full statement
  • Narrow your statement to capture your current strategy and tactics
  • Think through potential measurement options for each step

Creating and refining a north star statement is a product management superpower—make sure to get yours right with this exercise.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.