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Webinar On-Demand

Driving Customer Engagement

WEBINAR HOSTS:

Samantha Edwards

Principal Solutions Consultant at Amplitude

Andrea Wang

Senior Product Manager, Growth at Amplitude

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Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

In this third session, attendees will learn:

  • What product-led growth means and why it matters
  • Why new user activation and engagement are key to your product strategy
  • How to focus your product team to find new ways to deliver value to your users

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.