Watch On-Demand

Webinar On-Demand

Define Your North Star

WEBINAR HOSTS:

Nate Franklin

Product Marketing Director at Amplitude

Jan van Zwet

EMEA Marketing Manager at Amplitude

EDIT ME: Speaker3 Name token

EDIT ME: Speaker3 Title token

Before digital products became the business, customer acquisition was the end game. But that's no longer enough. Today's winners are optimizing for engagement, activation, loyalty, and the end-to-end digital journey.

In this three-part webinar series, experts from Amplitude will discuss the metrics, frameworks and tools that are helping today's most successful brands move beyond thinking of digital as a collection of channels or acquisition funnels, and instead as the complete customer journey.

In this first session, attendees will learn:

  • Definition of the North Star Metric and how it drives growth
  • How to determine your product's North Star
  • Case studies and best practices to start building your North Star

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.