Download the Product Metrics Guide

Track these 15 metrics to make the right product investments and drive sustainable business growth.

15 important metrics you should be tracking

The Amplitude Guide to Product Metrics

15 important metrics you should be tracking

Investing in your product leads to long-lasting durability and competitive differentiation. Knowing which product metrics to track will help you benchmark where your product is today and understand what steps you can take to drive scalable, sustainable growth for your business.

In this guide, you'll find:

  • The top 15 metrics for tracking user acquisition, activation, engagement, retention, and monetization
  • An explanation for what each metric means, how to calculate it, and why you should track it
  • How to choose the right combination of metrics and avoid the ones that have minimal impact

Start tracking these critical product metrics to boost engagement, retention, and revenue.