Watch the On-Demand Recording

Watch the recordings of our Workshop Series to discover how product-led companies drive true growth. In these sessions we dive into the principles of defining your North Star, setting your product strategy for great user engagement, and building a data-informed retention strategy.

Watch On-Demand

Workshop Series


Neil Patel

Digital marketing guru

Host 2 name

Digital marketing guru

Host 3 name

Digital marketing guru

Session 1: Defining your North Star

Product-led companies are winning in the digital era by rallying their teams around a Product North Star—the metric that connects the business outcomes they are trying to deliver to their day-to-day work. In this session we share a practical framework for how to use business objectives and engagement models to determine your product's North Star.

Session 2: Making your users stick

Keeping customers engaged is hard work. But if you can’t first engage your customers, you won’t be able to keep them around long enough to show them ads, get them to make a purchase, or upgrade from their free trial. And you definitely can’t retain them. In this session we break down new user activation and help you focus your product team to find new ways to deliver value to your users.

Session 3: Building a data-informed Retention strategy

Retention is critical for every product, whether you're at a Fortune 500 company or a 5-person startup. In this session we share proven methods for building a data-informed retention strategy. We deep-dive into the importance of avoiding the “leaky bucket”, share key retention metrics, and give you a simple framework to help drive true growth by maximising customer lifetime value.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.