Delivering outstanding digital experiences is top of mind for brands and is only possible with a deep understanding of how users engage at every step of the customer journey. Together Amplitude and Snowflake enable organizations to accelerate digital growth by giving both technical and non-technical teams direct access to customer insights.

Snowflake establishes itself within engineering and data analyst teams as the source of truth while also providing a flexible query engine for deep customizations. Amplitude automates user identity resolution and provides the self-serve, no SQL interface for product and marketing to answer their own questions. The result is bringing together the best-in-class data cloud with the best-in-class analytics for complete solution for the entire organization that eliminates bottlenecks and accelerates innovation.