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Stay or Grow - Amplitude Partner Series


Adam Greco

Product Evangelist at Amplitude

Nicolas Lierman

Head of Data Innovation & Acceleration Lab (DIAL) at MultiMinds

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These are interesting times in Digital Analytics:

Digital Products are on the rise. There is exponential growth in the number of Apps, websites, e-commerce stores, digitally enhanced IoT-products and many others that classify as digital products. And not only are there more and more digital products every day. Users are spending more time with these products, but only if they like them and if they bring value to their life. On the other hand - many are used once and then discarded.

To make a product successful, it's imperative to understand what users need and how value is brought. This is where Analytics come into play. Are you currently making the most of the data your digital products generate? And are you able to translate this data into actionable insights and measures to improve your product?

Are you getting the value you need from your digital analytics solution?
It might be time to modernize your analytics to better measure engagement across the full customer lifecycle, optimize conversions and acquisition channels, and identify high-value audiences.

In this 30min discussion, our leading analytics expert, Adam Greco discusses with Nicolas Lierman, Head of Data Innovation & Acceleration Lab at MultiMinds what the Future of Product Analytics looks like. Nicolas brings his specific country perspective on the Belgian market, while Adam Greco shows current trends and shares his view and data-driven analytics about the 'Product World' in general.

Join us, to find out

  • what questions to consider when making decisions how to structure your analytics stack
  • which results are imperative to drive future growth and
  • how to get and display data you can put into action.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.