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Unlock product-led growth with customer data

Webinar On-Demand

The 1-2-3 of PLG


Elena Verna

Head of Growth, Amplitude

Brandon Purcell

VP and Principal Analyst, Forrester

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Join Elena Verna, Head of Growth at Amplitude, and guest speaker Brandon Purcell, VP and Principal Analyst at Forrester, as they discuss how teams can unlock the next stage of product-led growth (PLG) by leveraging customer data.

Following this expert conversation and Q&A, you’ll understand:

  • How to overlay PLG on top of existing growth motions
  • Why customer data is critical to this process
  • How to maximize customer lifetime value and more

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.