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Webinar On-Demand from The Next Web 2021:

How Signify uses Product Analytics to build better products


Ronald Geerlings

Global Product Manager Hue App, Signify (Philips Lighting)

Nick Ryan

Account Executive Benelux, Amplitude

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The pandemic has tested every industry, and retail in particular has proven to be resilient. Retailers have to continue to adapt quickly to be ready for post-covid times. With millions of digital retailers available today, personalised customer experiences are no longer a “nice to have” — it’s an expectation of the customer and so a "must have".

In a post-covid world, the retailers that win are the ones that create the best hyper-personalised experiences for their customers using product analytics.

Ronald Geerlings from Signify will take us on their product analytics journey and will share how they integrate personalisation.

Happy watching!

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.