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Amplitude presents: Thriving in B2B SaaS


Anastasia Fullerton

Product, Amplitude

Joriz De Guzman

Growth and Product Strategy, Cornerstone OnDemand

Host 3 name

Digital marketing guru

There’s no denying that the B2B SaaS market is ever-revolving in response to disruptive technology entering the market.

So how can you set up your product organization to adapt quickly and outpace changes across the industry?

Cornerstone’s Head of Growth and Product Strategy, Joriz De Guzman, will share how their business has adapted to be more data-driven and collaborative, allowing them to quickly make changes to their product.

Joriz will talk about Cornerstone’s journey, including:

  • How to solve challenges faced by a scaling B2B company

  • How to empower multiple teams with behavioral data

  • How to optimizing resources by re-prioritizing features

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.