View now!

Uncover your product's most important metrics to bring focus and alignment to your team.

Webinar On-Demand

How to find your North Star


Keith Waddoups

Sr Solutions Consultant

Product-led companies are winning in the digital era by rallying their teams around a Product North Star—the metric that connects the business outcomes they are trying to deliver to their day-to-day work. In this session we share a practical framework for how to use business objectives and engagement models to determine your product's North Star.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.