Watch On-Demand

Webinar On-Demand

Adapt Your Analytics for the New Digital Era


Hiển Phan

Enterprise Product Marketing Director at Amplitude

Samantha Edwards

Principal Solutions Consultant at Amplitude

Samantha Edwards

Principal Solutions Consultant at Amplitude

The status quo for digital analytics is evolving to meet the needs of the current digital era. As organizations look to move beyond measuring digital experiences on the surface, many teams are quickly switching to product analytics in order to better measure success at the core of value creation: the digital journey and the product experience.

Watch the webinar to understand why product analytics should optimize and power your digital business. As part of this presentation, we will cover:

  • How Google Analytics and Amplitude are different
  • Ways that Amplitude complements Google Analytics
  • Use cases for Amplitude in the new digital era of analytics and customer experience
  • Amplitude Analytics Template in Google Tag Manager

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.