Watch On-Demand

Webinar On-Demand

Aligning product and analytics teams at SketchUp to reinvent their business

WEBINAR HOSTS:

Wyatt Norris

Product Manager, Analytics & Insights, SketchUp

Saish Redkar

Data Analyst, Product Analytics, SketchUp

Kaycee Spalding

Customer Success, Amplitude

SketchUp, a 3D design platform, helps people build better things. But in 2019, they saw an opportunity to rebuild their product. To do so, they had to collect and organize their customer behavioral data and deliver self-service insights.

In this on-demand webinar, the team at SketchUp will share their reinvention secrets. You’ll learn:

  • How SketchUp aligned their product and analytics teams around common business objectives

  • How they navigated build vs. buy for product analytics, and how Amplitude and SQL work in tandem at Sketchup today

  • Tips to support your own product or business model reinvention

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.