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Webinar On-Demand

Using self-service analytics to align product, marketing and data teams at Xe

WEBINAR HOSTS:

Aftab Chaudary

Director of Data Infrastructure and Governance, Xe

Lana Puckett

Customer Success, Amplitude

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When he joined Xe, Aftab Chaudary faced two challenges: managing disparate data following several acquisitions and using that data to inform an event-driven martech strategy.

And while the team was using Adobe Analytics at the time, they needed a new analytics partner to meet these challenges.

Now, Xe is celebrating some exciting wins. Chaudary tells you all about them in this on-demand webinar, Using self-service analytics to align product, marketing and data teams at Xe.

During this on-demand webinar, you’ll learn:

  • How to scale analytics practices and drive alignment with data

  • How Xe grew the number of self-serve analytics users by 4X

  • Tips for evaluating and selecting the right analytics platform for your business


Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.