Register Today

Wednesday, April 14, 9am PST

Using self-service analytics to align product, marketing and data teams at Xe


Aftab Chaudary

Director of Data Infrastructure and Governance, Xe

Lana Puckett

Customer Success, Amplitude

EDIT ME: Speaker3 Name token

EDIT ME: Speaker3 Title token

When he joined Xe, Aftab Chaudary faced two challenges: managing disparate data following several acquisitions and using that data to inform an event-driven martech strategy.

And while the team was using Adobe Analytics at the time, they needed a new analytics partner to meet these challenges.

Now, Xe is celebrating some exciting wins. Chaudary will tell you all about them in our webinar, Using self-service analytics to align product, marketing and data teams at Xe, at 9am PT / 12pm ET on Wednesday, April 14.

During the webinar, you’ll learn:

  • How to scale analytics practices and drive alignment with data

  • How Xe grew the number of self-serve analytics users by 4X

  • Tips for evaluating and selecting the right analytics platform for your business

We hope you’ll join us! But if you can’t make it, sign up anyway, and we’ll send you the replay.

Who should attend?

Data leaders and architects looking to understand where product analytics (and Amplitude) fit into their data management strategy. And product and growth leaders looking to better understand the role of data and how to avoid roadblocks.

Why is data integration & management important?

In a study by Harvard Business Review, companies with advanced data strategies are 2x as likely to report more then 30% revenue growth.