Why use the North Star Framework?

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Why use the North Star Framework?

Tia was feeling burned out.

For four years, she had been a product designer and product manager at a publicly traded, thousand employee, business-to-business (B2B) software-as-a-service (SaaS) company. She did everything a product person should do: She researched her market, advocated for the humans using the product, emphasized outcomes over outputs, and made the case, over and over, for more focus and fewer distractions.

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We met Tia at an Amplitude North Star workshop in New York City. Amplitude makes product analytics software used by thousands of product, growth, and marketing teams, and we’re fortunate to interact with lots of passionate and skilled product people. Over the years, we’ve run lots of workshops on product topics. One of our favorite workshop topics is the North Star Framework.